Imagine a new fashion inspiration - Create a new way to represent looks, connect over fashion, and be creative with clothes and style
How can ASOS create a new war for young people to showcase their confidence?
People love to dress up and go out, and when they do, they want to be the best dressed amongst the rest. Especially, if they bump into someone wearing the exact same thing.
OOTD FACE OFF - The official battle of outfits. Taking OOTD to a whole new level, motivating people with more reasons to dress well.